Business Development Tip - Repetition riles!

I had the pleasure of staying in a fantastic converted barn recently with my wife and family. It was a recently renovated guest house, completed to a very high standard, and well worth the money.

The owner was nervous because we were only her 4th customers and she was clearly keen to make a good impression as well as understand if there were any teething problems with her guest house/barn. Whilst her concerns were understandable it quickly got a bit irritating.

1) She mentioned her concerns about the boiler room 3 or 4 times. I went from feeling relaxed to concerned about her state of the art boiler room and how everything was so meticulously set.

2) She reiterated her desire to be informed of any problems so many times, that I started to wonder when all these problems would strike us!

3) Throughout our stay, she continued to check with me that everything was ok. It was ok at first, then it got irritating. She even apologised for checking so many times!

Her barn is a fantastic product which is priced well, but if she's to make the most of it, she will need to:

A) Improve her ability to manage her state: Her nerves are understandable, but her inability to manage them will cause her clients to become nervous, which is not good for business and anyway, it's not much fun being around nervous people!

B) Keep a check on her habit of repeating herself: The bad habits we display with our customers are often the habits we display in our personal lives, so it would be worth her while to recognise that she repeats herself (especially when nervous) and then work with those who are closest to her, in order to explore when she repeats herself in the other aspects of her life. Once she is aware, she can take simple steps to overcome her repetition habit.

When we buy something, whatever it is, we want to deal with people who are trustworthy, confident, clear and to the point. Ensure your behaviour and language score highly on each of these things.

Thanks for reading

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