The Independent Citizens Council, run by the National Institute for Health and Clinical Excellence (Nice) has come up with one of the silliest and most ill thought ideas I've heard of in months!
Paying people to lose weight or stop smoking has been tried before as has paying people to stop comitting crime. But without exception, the long term results are very poor because such a plan ignores the key issues which have prompted the behavioural habits in the first place.
The fact that this suggestion has been made in a time of serious national economic strife is extremely insensitive, particularly to those who are struggling to get by but in terms of their waistline, they are in reasonable shape.
On the other hand, perhaps with such an incentive in place, I'll make myself and my family members fat, so we can all be paid to lose it... actually... its a brilliant get rich quick scheme...so perhaps the people at NICE are cleverer than we think! lol
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